To bring more Oakley patrons to the neighborhood bar (MadTree), I was tasked with creating a postcard that gave a coupon code to surrounding apartment buildings. Inspired by vintage state postcards for the design, I wanted them to feel like something sent from a family member or friend. Details on the card tell this story with a hand lettered and digitally rendered cover, MadTree stamp, and expiration date stamp.
To celebrate the relaunch of a favorite beer, I was tasked with designing a poster promoting Happy Amber.
In the poster I used the same colors as the can to create illustrations that depict fall activities associated with the persona of this beer and emphasize the tagline “Happy Amber. Happy Camper”.
The Cincinnati Magazine hosts Restaurant Week as well as weeks catered to a specific food. MadTree participated in Wing Week and Pizza Week. Both designs utilize hand drawn and digitally rendered typography that emphasizes the imagery used.