The winter campaign encompasses multiple events and ads that were to be promoted throughout the holiday season. Each design was created to correlate with one another visually so they each tied back to the same thing: winter at MadTree.
These three designs are for an ugly Christmas sweater party that featured the artist Michael Marcagi. I created the pixel art for the sweater first and then created the assets to promote the party with aspects of the sweater design.
These are for the gift card sale, which is a big deal for the MadTree sales team as it brings in a lot of revenue for the end of the year. The design is simple yet festive, and immediately communicates the holidays. The right shows the promotion as a post and above shows the design translated to a card for the side of a napkin holder.
These are for the Hyde Park Winter Farmer’s Market hosted at MadTree. The post design uses simplified fruit and a blocky typeface to communicate farmer’s market while the use of the same colors from the two previous projects as well as the same script font and holly leaves from the gift card sale communicates the holidays. Below are two banner designs that flank the entrance to the market. The ask was to make these less holiday focused to promote longevity as the market goes past the holidays and the banners would be used for the whole period of the event.
