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Every year MadTree presents a document that details all of the work done throughout the year for the community and the environment. This year I was tasked with aligning the report with the branding of “Let’s Grow Local”, a one day event that turned into the entire campaign of volunteering for the company. With only the logo, a beer can and a social carousel created previously for the event, I referenced these older assets to create the same feel while exploring new treatments.


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