Post Mortem is a fictional antique shop that specializes in the odd and macabre. For this project, I was tasked with creating the five logos along with the brand’s identity. Influenced by the victorian era in which people began collecting and displaying assortments of wondrous objects in cabinets of curiosities, the brand identity takes a fantastical approach. A dark and elegant color palette of purple and gold paired with decorative borders and fonts reminiscent of penmanship evoke a sense of timeless sophistication.